How the mark is made

How AskSIM compiles the mark

1. The Guest Review does not buy a star, and a hotel cannot buy one either.
2. Stay Truth is compiled from stay surveys (top-box only), recovery (problems closed), and intent — never from a Booking mean dressed up as a percent.
3. Market Voice is every published rating we can verify: Google, TripAdvisor, Booking, Expedia, Hotels.com, Trip.com, Yelp.
4. We collect those published scores daily with cited web search — not by attacking hotel or OTA systems.
5. Comments and mentions are stored with a source URL. Unsourced text is discarded.
6. Properties may subscribe for action plans. That purchase never changes the public mark.